•  The right to use Baisan Institute of Hospitality Management trade name, product and service marks. BIHM literature and all other materials are protected by copyright.

•  The right to operate a Single Unit Franchise for an initial seven (7) years. The Franchisee will also be granted the right for an option to renew the term for a further period subject to fulfilling BIHM conditions at the time of renewal.

•  The opportunity to benefit from BIHM's substantial experience in the field of hospitality management, sales and marketing, business administration and accounting practices.

•  The Franchisee will also benefit from the established principles, practices and corporate policies of BIHM which have been fine-tuned to optimize the day-to-day running of the franchised centre.

•  A two-week training program for the Franchise Owner, the Principal of the franchise centre and two instructors. The training covers areas of administration, accounting, admission and the day-to-day running of the franchised centre, and qualifies the franchisee staff to operate the unit successfully. Training includes the BIHM business concept, objectives, mission and philosophy, management, leadership, teamwork, supervisory techniques, technical training, products and services knowledge in addition to communication, support responsibilities and obligations. The training program is divided into two types of instruction, namely classroom training and hands-on training.

•  Assistance and training from the BIHM support team, in establishing and operating all aspects of the franchised centre as part of launch support.

•  The opportunity for the Franchise Owner and selected franchised centre staff to attend further training programs when deemed necessary by BIHM to ensure continued success.

•  Access to BIHM materials covering all curricula categories. This material has been tried and tested by BIHM to ensure the success of the franchise program.

•  Assistance with the identification of the most suitable site for the establishment of the franchised centre, evaluation of site plans and advice on construction and refurbishment of the premises.

•  Sketches and artistic impressions of BIHM premises in order to assist the development of the franchised centre.

•  Access to comprehensive lists detailing furniture, fixtures, equipment and accessories required for a BIHM franchised centre. The lists include specification guidelines as well as nominated suppliers that meet these specifications and quality standards.

•  Access to marketing plans including above- and below the line advertising material.

•  The opportunity to benefit from BIHM research which constantly monitors international markets to identify new trends, methods, products and materials.

•  The opportunity to network with other Franchisees through participating in the BIHM newsletter, meetings, seminars, training and the ‘Franchisee of the Year' program.

•  Updates to the operations manual as may be necessary, in addition to the facility of a ‘help-line' for advice on all aspects of the franchise program.

•  Periodic visits by the franchise team to the franchised centre in order to provide an opportunity for review, analysis, advice and guidance.